Nano Banana 2 Creative Brief Workflow (From Idea to First Draft)

Most AI video projects don’t fail because the model is “bad.” They fail because the team never writes a brief that turns taste into decisions.

This workflow shows how to go from idea → first usable draft using Nano Banana 2, with a simple structure that keeps reviews fast.

Internal links:

• Zorq AI home: https://www.zorqai.io/
• Pricing: https://www.zorqai.io/pricing
• Blog: https://www.zorqai.io/blog

What a Nano Banana 2 brief must include (minimum viable brief)

Your brief should fit on one screen. If it’s longer, you’re probably writing a script, not a brief.

Include:

1. Outcome: what should the viewer feel/do?
2. Subject: who/what is on screen?
3. Setting: where does it happen?
4. Camera: one motion beat (push / pan / orbit)
5. Constraints: what must not change (identity, logo placement, framing)

If you can’t write these in plain language, you’ll generate random variations and call it “iteration.”

Step 1: Define one shot (not a whole video)

Nano Banana 2 outputs get dramatically easier to review when you treat the project as a set of shots.

Template:

• Shot purpose: (hero / transition / product detail)
• Duration: 8–12s (start short)
• Motion beat: (one)
• Must-keep elements: (2–4 items)

Example:

• Purpose: product hero
• Duration: 10s
• Beat: slow push-in
• Must-keep: brand color palette, centered product, clean background

Step 2: Pick a direction (or generate a still if you have nothing)

If you already have source images, great—use them.

If you don’t have any materials:

• start from a direction in a library, or
• generate a still inside the site first, then treat it as your approved start frame.

Why: motion control behaves better when the start frame is stable and approved.

Step 3: Lock the start frame (approval checkpoint)

Before you generate motion, get the still approved.

Approval checklist:

• composition matches the brief
• identity is correct (character/product)
• key brand elements are present
• nothing “too detailed to keep consistent”

If it fails, revise the still—not the motion.

Step 4: Add motion control (iterate with one variable)

Once the still is approved, generate motion with one-change-at-a-time rules.

What to change per iteration:

• beat intensity
• camera path idea
• slight timing adjustments

What NOT to change:

• the start frame
• the subject identity
• the framing requirements

If frame 1 doesn’t match the approved still, treat it as a failed run.

Step 5: Review like production, not vibes

Use a rubric so your team stops arguing about taste.

Score each draft 1–5:

• Start-frame match
• Identity stability
• Motion beat clarity
• Cut readiness

Decision rules:

• if Start-frame match < 4 → re-run
• if Identity stability < 4 → re-run
• otherwise: keep iterating motion, not the still

A “first draft” definition that saves time

Declare success when you have:

• 1 draft that passes the rubric
• 1 alternate motion beat option
• a list of what you will NOT change (to protect approvals)

This is enough to move forward without reopening the entire creative decision set.

Where Zorq AI fits

Zorq AI supports Nano Banana 2, and if you have no source assets you can generate a still first inside the site and start from a direction library.

For motion-controlled shots, Zorq AI also supports Kling v3 Motion Control and Kling v2.6 Motion Control, which you can use after the still is locked.

Practical pattern:

• use Nano Banana 2 to get your direction + first still
• lock the still
• use motion control to iterate clean camera beats

Workflow visual (quick reference)

Comparison visual

FAQ

Should I write a script before generating drafts?

Not necessarily. For ads and product heroes, a clear shot brief is usually enough to generate the first pass.

What if stakeholders keep changing the brief?

Freeze the “must-keep elements” before motion generation. If those change, treat it as a new shot version.

Can I use this workflow as a solo creator?

Yes. The rubric replaces a team review and keeps you from chasing random variations.

What if I don’t have any images to start with?

Start from a direction in the library, or generate a still inside the site first—then use that locked still as your start frame.

Conclusion

Nano Banana 2 is most effective when you give it a shot-level brief, lock an approved start frame, and iterate motion with a rubric.

Build your first draft in Zorq AI:

• https://www.zorqai.io/
• https://www.zorqai.io/pricing
• https://www.zorqai.io/blog